July 09, 2019

The Voice Senior travels to the Middle East

The Voice Senior travels to the Middle East

Successful spin-off of The Voice reaches 10th country 

MBC Group in the Middle East is expanding its current slate of Voice programming with The Voice Senior. This brings the total number of countries that have licensed the format to an impressive 10, ranging from Germany to Mexico to Thailand. The high commission rate proves once again the strength of the format. The show portrays fascinating candidates with interesting life stories, who have so much to share besides their great talent. The Voice Senior is slated to air next year on MBC, after the third season of The Voice Kids. The fifth series of the regular Voice, currently the most successful entertainment show in the Middle East, will be broadcast in the fourth quarter of this year. All version will be locally produced by Talpa Middle East.
The heartwarming show is bringing in fantastic ratings across the globe. In the Netherlands, Belgium, Russia, Spain and Germany second seasons have been confirmed.
Says Maarten Meijs, COO Talpa Media, "We are very happy with our close partnership with MBC. Bringing The Voice Senior to MBC will extend this creative relationship to a new level. 
Audiences fall in love as soon as they get to know the inspiring singing seniors in this spin-off. It’s truly a family show that appeals to every generation. That is rare in today’s media landscape.”
On his part, Ali Jaber, Group TV Director of MBC Group, said: “MBC Group is thrilled to complete ‘The Voice’ family by obtaining the rights for ‘The Voice Senior’. Through this trilogy – consisting of ‘The Voice’, ‘The Voice Kids’ and now ‘The Voice Senior’ – we are fulfilling our corporate vision of promoting talent throughout the Arab world no matter the gender, background or age. This partnership with Talpa is strategic for MBC Group, and we look forward to continuing it in the long-term. ‘The Voice’ trilogy is a truly distinctive feature on the MBC Group television network.”
Ziad Kebbi, CEO Talpa Middle East adds, “The Voice Senior adds a new emotional layer to the Voice franchise in the Middle East, a viewing experience guaranteed to bring the entire family together”. 
The Voice Senior is part of the Voice franchise, comprehending The Voice, The Voice Kids and The Voice Senior. This franchise is the most successful format brand in the non-scripted global market place to date.  
In this spin-off it is the turn of the seniors to prove that you are never too old to shine. Four celebrity coaches will compete to pick their favorite seniors in the world-famous blind auditions. In the Knockouts, each coach will select their two best seniors to take to the finals. In the final episode, the winner will be crowned! Which senior turns out to have a voice of gold?

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