After a 6-year pause, Talpa’s worldwide phenomenon The Voice returns to Argentina. Telefe, the country’s number one open TV network, broadcasted the talent show with great success in 2012 and is now starting its auditions all over Argentina for those local artists who dare to show their talent for singing and become the new stars of music. The format will air later this year.
Says Darío Turovelzky, SVP Global Contents Telefe/Viacom International Media Networks: “We are the largest producer of high-quality content for all segments in Argentina. This year, we have multiplied our power of development, production and distribution by becoming one of the main players of Latin American content for the whole world. The Voice will make its return to Argentina 6 years after its first successful season. When it comes to choosing a format, we value originality and quality as well as creative and technical innovation.”
First on air in The Netherlands in 2010, the record-breaking show is currently being watched on every continent, with local versions airing in over 180 territories. By frequently bringing fresh elements to the show, Talpa ensures its success and longevity. The format is getting recommissioned all over the world and continues to score great ratings in all territories; all local versions currently on air perform above their channel’s slot average. This proves that The Voice is still a very sustainable format.