Talpa’s latest musical entertainment show ‘Thank You for the Music’ rounded up a strong first season on SBS6 in the Netherlands this weekend and has been renewed for a second season. The final episode scored a 17% market share in the key demo. With strong ratings each week, the show is one of the most successful launches of 2019 on the channel, maintaining a loyal audience of more than half a million viewers on average each week. Since its launch, all episodes outperformed the SBS slot average in market share key demo on a highly competitive Saturday evening.
Thank You for the Music taps right into the popular entertainment show genre, just like A Year to Remember and I Love My Country which have already proven their long-running hit potential across the globe. This genre still captures big audiences on linear tv, because it is entertaining family viewing and viewers enjoy playing along with the games.
In this brand-new musical entertainment show, three celebrity duos take each other on every week. Each duo consists of a permanent team captain and different celebrity guests. The famous contestants play fun music games - and a group of special audience members also play an important part! They are distinct types: from a student to an old lady and from a construction worker to a rocker. When a duo wins a game, they choose one of these audience members based on their looks and by asking them some questions! Who do they think has the better singing voice? With a special technique, all pure and false notes are measured and converted into positive and negative points. The better the singing, the higher the score! Each special member of the audience is only allowed to sing once, so the sooner a duo wins a game, the greater the choice is... Who knows how to value these singers best?