Talpa and ITV are developing The Voice Senior, the newest Voice brand, for British audiences. The Voice franchise comprehending The Voice, The Voice Kids and now The Voice Senior is the most successful format brand in the non-scripted global market place to date. The Voice has recently won its 4th Emmy for best reality series competition in the USA.
First on air in The Netherlands in 2010, the record-breaking show is currently being watched on every continent with 67 local versions, airing in over 180 territories. The prime time hit The Voice kids that’s all about positivity has been touching hearts around the globe with more than 37 local productions.
With this latest addition to the brand, Talpa now caters to three different generations with one format. The Voice Senior will launch Q3 2018 in The Netherlands and a pick-up in Germany has just been announced recently.
Talpa is engaged in detailed discussions with ITV to adapt this newest version of The Voice and further details will be announced in due course.