Talpa’s newest drama series ‘Oogappels’ (The Apple of my Eye) on BNNVARA is proving to be an instant success! The show is securing stronger ratings each week, with yesterday’s 3rd episode scoring a +17.6% total market share, making it #1 in its time slot (m/s all).
The series follows four neighboring families with opposite methods of parenting. Despite their social and cultural differences, the families are connected and often face common problems because they all raise teenagers. Social media, peer pressure, drugs, sex… the social pressure to be the perfect parent when it comes to raising their adolescents is relatable to many people. These parents certainly have set the bar very high for themselves and the apples of their eye. How are they managing so far? What do their own parents have to say about their modern parenting styles? Because life must above all be perfect.
The key to the success of the show is the extremely recognizable themes; awkward situations, served with a good dose of subtle humor. The Netherlands seems to be a good breeding ground for the genre of scripted comedy. Talpa previously had international success with the dramedy ‘Divorce’ which was adapted in several territories, and just last year we saw the raving success of Dutch scripted comedy series The Lice Mother, produced by Bing Film & TV.