Talpa’s sensational celebrity dance format Dance Dance Dance has reached new territory. The hit show has been acquired by TV Thunder for broadcast on online service LINE TV in Thailand. Never before have Thai celebrities taken each other on in this impressive dance off! The show uses groundbreaking technology, such as augmented reality and video mapping. For Asia it will be the first time that augmented reality is integrated into a format. The show will be produced by TV Thunder and will consist of 8 weekly episodes, combined with short daily shows focused mostly on the reality aspect. The format has already proven to be a success by performing above slot average in the Netherlands, UK, Germany. In Italy the second season launched last month with an average of 1.6% market share, +100% above slot average (16-34) on FOX + FOX Life.
LINE TV is the online video service of LINE, one of the largest chat services in Asia, that features a range of TV shows, dramas and music videos from Thailand, Japan and Korea. LINE TV is integrated within LINE’s messaging app. In Thailand LINE is the number 1 chat service with 44 million registered users.
Says Pirath Yensudjai, Executive Vice President at TV Thunder: “We believe that having the right content for the right audience, at the right time will create an incredible experience for all stakeholders. Dance Dance Dance fits these criteria perfectly in a sense that it is a TV show that offers a multiscreen experience and augmented reality which are elements that fit well with LINE TV viewers. The quality of the contestants along with the investments we will put into this show will certainly create a buzz within the industry.”
Says Kawin Tangudtaisak, Content Business Director of LINE Thailand: “In the new era where the world has become mobile, users now spend more time on their mobile watching videos (90% of time spent online is watching videos, 2 times higher than the global average). LINE TV is a leading online video platform that offers unparalleled video content in the form of original content and TV re-runs across drama, entertainment, music and variety. To continue to expand the quality of content and users, LINE TV has partnered with TV Thunder to bring top-rated entertainment program to LINE TV fans. We believe that the entertaining content offered by LINE TV and TV Thunder will bring fun and happiness to LINE TV fans”
Dance Dance Dance takes celebrity dancing to a whole new level. The dancers reenact iconic dance performances with revolutionary technology to mimic the original setting and moves we all remember from the original video clips and shows. The celebs form a duo with someone they’re close to, offering explosive reality during the intense training process. The best in the business offer mind-blowing performances, raising the bar for celebrity dance competitions all over the world.