New format i'm coming to dinner succesfully launched
The first episode of the Talpa format I'm Coming to Dinner premiered in the Netherlands on Monday the 6th of July on RTL 4 at 8 pm. The new show achieved a 21.7% market share in the 20 - 49 target group.
In I'm Coming to Dinner, RTL 4 personalities visit Dutch celebrities in the comfort of their own home where they prepare their favorite dinner. The viewers get an insight in the personal life of the celebrity and get to know a totally different side of them.
The Dutch series, developed by John de Mol's Talpa Content, consists of 40 daily half hour episodes and is aired primetime on family station RTL 4.