UK LAUNCH 'DATING IN THE DARK' SUCCESSFUL
The hit format Dating in the Dark premiered on 9 September at 9 pm in the UK. The eight-part series is broadcasted by Virgin Media Television owned entertainment channel Living and pulled in a peak viewing figure of 392,000, averaging 316,000 individuals. The show took a 2.4% share of all PayTV adults over the hour, averaging a total of 284,000 adults, 47% of whom were aged 16-34. In pay homes this beat E4's Derren Brown's Evening Of Wonders by 19,000.
Dating in the Dark answers the age-old question 'Is Love Blind?'. Can you fall in love with someone who you've spoken to, smelt, felt, maybe even tasted... But who you have never seen? And if so, what happens when you finally do? The show is a voyage for people on the look for true love.
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| E-mail: | info@talpa.tv |
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