Talpa partners with sony pictures television’s toro produzioni
Talpa Media today announced that it has reached a co-operation agreement with Toro Produzioni for the Italian TV market. Through the agreement, Toro Produzioni, which is based in Rome, has secured the exclusive rights to produce all Talpa formats across multiple TV genres - reality, game show and scripted - targeting Italian TV broadcasters.
Toro Produzioni was formed by Sony Pictures Television (SPT) in October 2009 and is now overseen in Italy by Marco Tombolini as managing director. Tombolini works alongside Pasquale Romano who is director, creative affairs, based in Spain.
Talpa Media owner, John de Mol, commenting on the deal said: "Italy is an important but very special market, since southern Europe differs a lot from where I come from. So it's very good to have our longtime friend Marco Tombolini on board. He and Pasquale Romano breathe television just like I do. We don't need many words to judge the quality of a format."
Marco Tombolini adds: "I am very proud of this agreement with Talpa as it allows us to work with an ever widening and impressive formats portfolio. Talpa is a company that is all about creativity led by the formats maestro, John de Mol. Along with SPT's diverse catalogue of formats, I am looking forward to offering Italian broadcasters the highest quality entertainment content both from the Talpa and SPT stables."
For 2010, just some of the appealing formats in Talpa's catalogue include: The Golden Cage, Dating in the Dark, Viper's Nest, Pretty Smart, M/F, Guesstimation, I Love My Country. Divided and Know Your Nation. (Descriptions on: http://www.talpa.tv/formats/all)