'dating in the dark' winner for abc, set to launch in uk
Source: ABC, Nielsen
The first season of 6 episodes Dating in the Dark ended on 24 August. During its first-season run on ABC in the US, Dating in the Dark was the time-period leader with young Adults, winning its Monday 10 o'clock slot in all 3 telecasts during the hour in both Adults 18-34 and Adults 18-49.
Moving to 9 o'clock after the conclusion of The Bachelorette's run, the show beat its CBS, NBC and Fox in the hour among Adults 18-34 and Women 18-34. ABC's Dating in the Dark stands as the Number 1 new TV series of Summer 2009 in Adults 18-49 (2.1/6).
On average, Dating in the Dark (5.3 million & 2.2/6 at 10 p.m. and 4.7 million & 1.7/5 at 9 p.m.) improved its Monday time periods for the ABC year to year by 1.6 million viewers and by 47% in Adults 18-49 at 10:00 p.m. (3.7 million and 1.5/4) and by 2.3 million and by 143% in Adults 18-49 at 9:00 p.m. (2.1 million and 0.7/2), over the Net's averages on the same night's last year.
On 9 September Dating in the Dark will be launched on Living, part of Virgin Media. During 8 weekly episodes the UK will find out if love is truly blind.
Dating in the Dark is a unique dating experiment... can you fall in love with someone you have never seen? And what happens when you finally do? Do looks prove to be more important after all? The show is a voyage for people on the look for true love.