The Golden Cage

This is the next step in reality...!

In this unique broadcasting experiment, 10 people give up their personal lives for an indefinite period of time to live the life of a millionaire. But... only one of them will stay a millionaire. The last person standing wins the biggest prize in television history: an enormous jackpot starting with one Million euros on day one... and increasing with 1,000 euros every day!

The Golden Cage is the first reality soap in history, the ultimate mix of reality and drama. It is also the world's first open-ended unscripted reality series: neither the viewers nor the Millionaires (the contestants) know how long it will last. And for how much longer they will have to live their lives in the limelight in order to secure the jackpot...

This doesn't mean that life in The Golden Cage is a punishment. Quite the contrary! Everything you could ever wish for is within grabbing distance. Besides that, the Millionaires can receive visits from their loved-ones. They can even go out. To pursue their dreams. To demonstrate their talents. But - as with everything in The Golden Cage - the producers have ultimate control. They decide when and where the Millionaires are allowed to go - like puppets on a string.

The Golden Cage is a revolutionary TV program with unprecedented cross-media possibilities. The enormous amount of generated footage provides huge scheduling possibilities on all media platforms: daily, weekly, 24/7 on the internet... anything goes!

Genre: Reality
Sold in: The Netherlands