Utopia, a groundbreaking social television experiment, gives a group of 15 individuals, the pioneers of our time, the chance to leave their current lives and build their ideal society from scratch. In a place where rules, laws and power struggles don’t yet exist, offering the basis for a multi-platform society that links the pioneers, the viewers and advertisers in a smart way, adding value for all parties involved. Think about it; what would you do? And what will be the outcome? Ultimate happiness? Or complete chaos?
No Rules. No Laws.
The current state of the world has left many of people wondering about the possibilities of a better society. This inspired John De Mol, the founding father of reality TV, to develop an exciting new format based entirely on the idea of reinventing the perfect society. Taking the title from Sir Thomas More’s classic book about an ideal society, Talpa’s Utopia is the ultimate multiplatform
From the very first moment, the 15 inhabitants of Utopia must learn the basics to survive as they try to build a brand new world from scratch on an isolated, undeveloped plot of land. These new Utopians will have to work hard to survive and get along with each other because at the end of every month, one will be replaced by a new pioneer.